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    December 21

    A few links before Xmas

    Well, I'm of to the in-laws' this evening, which means I am already salivating at the prospect of awesome food and copious amounts of wine. But even the drool can't stop me posting my usual links of the week.

    Let's start (as is tradition) with a look at the week on T&G.

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    Why Christmas Day should be tech free

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    PG Tips 2008

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    SWOS: A Sensible interview

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    T&G most popular of 2008

    Best links of the week

    Let's start with a website dedicated to rubbish movie physics.

    Staying on a movie theme, despite loving the original the Hellboy 2 trailer doesn't thrill me at all, but I am loving the latest Pixar effort - WallE.

    Awesome, how many five year olds can you take is EXACTLY WHAT THE INTERNET IS FOR!

    Dear Santa - can I have a handmade wooden SNES for Christmas?

    This week , blog favourite Yahtzee reviews Mass Effect

    Flash games of the week, with some good ol' retro classics. This week they are dedicated to Blog friend Si, who is apparently having the worse day ever.

    Binball Wizard is an oldie but a goodie.

    Controlling the drunken man on his walk home is a rightful classic. The 2005 game doesn't quite cut it but it's worth a go

    The best flash games are simple and strangely addictive - and this throw paper in the bin is a good example.

    Merry Christmas one and all. I'm intending to drag my blubbery backside off the sofa and blog over the festive period, but it depends on how much brandy butter I consume, so I'm not making any promises.

    T&G's most popular articles of the year 2007

    Believe it or not 12 months ago there was no Tech & Gadgets, but between our launch in February and this very day it's shown that people ARE interested in the latest technology, the shiniest new toys and still want to know about the biggest and best games on both console and PC.

    So a massive thank you to everyone who reads the channel and makes it a commercial success - I hope you've enjoyed the steady improvement over the last few months - it's been fuelled by the incredible enthusiasm of the audience for the kind of stuff we are writing, the great news feeds that we have and, of course, the T&G Blog

    I thought it would be a nice time to look back at the past year's most successful articles - with a little bit of explanation as to why they made the list and how they came about.

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    Redundant gadgets

    In terms of sheer numbers, my piece on redundant gadgets is officially the most popular article of the past year. It was great to find that some of the inclusions stirred nostalgia and others stirred, well I want to say hatred but let's leave it at 'controversy'. It was fun to write and it seems to have gone down well with the majority of readers - that's good enough for me!

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    A brief history of Mario 

    Some articles you can write quickly and they attract a massive audience, some take days of research and they are read by nobody - but once in a while you labour over an article and it seems to hit the right sentiment and goes on to be one of your favourites. In the making of 'a brief history of Mario' I not only learned about the origins of his name and his moustache but also had the satisfaction of watching it become the record holder across the MSN network as the most rated article ever - 4.5 stars out of five from nearly 5,000 people who cared enough to vote.

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    Social Networking Faux Pas

    This one pushed Redundant Gadgets in terms of volume and was actually read by more people. I have to confess, when I started writing this light-hearted look at the annoying things do on sites like Facebook and MySpace I didn't envision it ever being as successful as it proved. This was my first ever smash hit on the front page of MSN and, more than anything else, proved to people that T&G was a channel with a future. I think it turned out pretty funny as well!

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    Why UK Broadband speeds are a disgrace

    This one came out of nowhere; it was an argument that I had been having for a long time with various people so I figured I'd write it down and see if anyone agreed with me; and boy did they! I let people have their say on the message boards and it was one of the biggest responses of the year (second only to the ongoing talk about which is the best console). Obviously the public are not happy with traffic shaping and fair use policies.

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    Games of the Year 2007

    This was an article that genuinely mattered to me. The original plan for T&G (and MSN UK as a whole) didn't really focus on gaming at all, and one of the early decisions I made and then stuck to was that I would take over this potentially huge area myself and prove that an audience existed. I was 99% certain that if I built it they would come, and that was certainly the case. Look out for a dedicated gaming channel within T&G next year as a result. My Games of the Year list was one of the most popular pieces of gaming content in 2007.

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    Instant Messaging Faux Pas

    Considering the success of Social Networking Faux Pas - a follow up was always likely, and IM seemed the perfect area for it. Again this was a big hit across the MSN network and a massive hit in terms of numbers of people for T&G.

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    TV's Terrible Tech Trickery

    It's not been a great year for the TV industry, and this article was written off the back of the scandals and downright shenanigans that are still being cleared up now - from Blue Peter lies to 'live' commentary. It was a zeitgeist article and it certainly seemed to catch the public mood.

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    Irritating technology

    The Daily Record and The Daily Mail picked up on our irritating tech article. This was a concept sparked by being woken abruptly by an overloud alarm clock and then irritated by someone playing their music through their mobile phone speaker.

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    Game off: PCs v Consoles

    Earlier in the year I'd written an opinion piece about PCs still being viable gaming machines, and the success of the 'which console is best' message board prompted me to write a longer feature considering the relative merits. It proved to be a fine provoker of debate and it's an article that I'm pretty pleased with.

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    Battle of the consoles

    Of all the articles in the list this year, this is the one that I had the least amount of work to do on. I was lucky enough to have some great experts give their opinions - T3's Michael Brook, former CU Amiga man Mark Patterson, the homepage's Dom Brookman amongst others - and it was just a matter of laying everything out on the page. It really did work though...

    Honourable mentions
    My favourite interviews of the year include author Michael Marshall Smith (who then wrote his opinion of the iPhone for the site), the fascinating Ed Gibson, Charles Martinet (the voice of Mario) and, just recently, Jon Hare.

    Some of the cool launches this year included Windows Vista, PlayStation 3, the Xbox Elite, Halo 3, and, of course, the iPhone.

    It's been a great year - here's hoping 2008 is even better.



    Fame at last

    "Do you mind if we use your face on the slide," homepage ed Ian Jones asked me earlier in the week, as he pondered the PG Tips article.

    Of course I coyly pretended this was the worse, most embarrassing thing that could happen to me, then meekly suggested that maybe, just maybe, it would be okay if my image was used.

    Little do they know that I'm a media whore...

    me_homepage

    So here I am in all my crystal ball gazing glory - and it's up all day which means I've gone way over my Warhol quota of 15 minutes.

    Next stop, the world!

    December 20

    Interviewing Jon Hare

    I've said it before and I'll say it again - I loved Sensi Soccer. You can keep your Pro-evos and Fifas for all I care, because I reckon the absolute pinnacle of football simulation ended when Sensible World of Soccer rocked up and was personally responsible for the overuse and destruction of several joysticks.

    I always wanted to avoid becoming one of those grumpy old men who discard anything new and shiny in favour of the 'good ol' days' but, in this case, all the HD graphics and high def sound in the world can't shake a pointy stick at the charm of those handful of pixels that made up your players.

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    So I was actually pretty delighted when I got the chance to interview SWOS creator Jon Hare yesterday about the arrival of an authentic (or near as damnit) SWOS on Xbox 360.

    Now as most fans will know, the arrival was supposed to be yesterday but somebody screwed the pooch and released the wrong version which meant the online play was disabled (doh!) but when it does arrive, I guarantee the fans of the original will be settling in for eight hour sessions.

    But I digress, Jon was an absolute pleasure to talk to. He's a man who has watched the steady decline of the British games-making industry and it was fascinating to listen to his insight into what went wrong. I'll be writing up a separate article about it early next year (or maybe asking him if he'd like a soapbox to write it himself)

    Even the fact that I was getting a billion phone calls throughout the hour-long interview (I became an uncle for the first time yesterday - congratulations Megan and Ian and welcome Henry, I'll be buying you a Burnley shirt and a console as soon as you can appreciate them both) did not phase him in the slightest.

    I'm only publishing the interview on the site when SWOS makes it live - but you can read it here

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    Funnily enough, it all started pretty horribly when, in slightly distracted fashion, I opened the interview in with what can only be described as a combative opening question

    "Is there a place for Sensi in the modern world?" I said. Ouch - but it was rightfully batted back with a vengeance. "I don't know," he said "it's like asking if there's a place for classic literature or 50s rock and roll."

    Fortunately I redeemed myself by bringing up my opinion that Mega-Lo-Mania was one of the most underrated games on the Amiga. ("We've nuked them" "No I don't think so" etc etc) 

    I also asked about the potential for Unsensible Soccer (best demo ever!) making it on as bonus content, to which I was urged to ask Codemasters

    So the campaign starts here - who's with me? Let's get Cannon Soccer, Unsensible Soccer and the black and white version back in the modern generation.



    December 18

    Can you predict 2008?

    "We've got a great idea" the home page team said to me. "Why don't you do your predictions for 2008 and we can call it PG tips."

    See what they did?

    But, a good idea is a good idea, so I duly sat down to pick out the 16 things that I would predict for next year. Some of them were easy - it doesn't take a rocket scientist to suggest that Grand Theft Auto IV and Metal Gear Solid IV will be big hits in the gaming world, for instance, and the inexorable rise of cyber-crime means that it gets a couple of slots ('spam & phishing' and 'viruses and botnets')

    But some of the things are pretty hard to pick out. I'm just hoping nobody holds me accountable at this time next year...

    Anyway - I hope I've come up with some decent suggestions, but I'd love to know what your predictions on tech, gadgets and gaming are for 2008.

    December 17

    R* Christmas Card

    I received a few Xmas cards today from various companies - but the one that stood out was from Rockstar - who are of course the makers of the GTA series.

    DSC00176

    Great logo use...

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    December 14

    The week in links

    I was merrily testing one of my flash games of the week this morning when someone strolled up and tapped me on the shoulder: "Working hard?"

    Well actually I was - digging out all the greatest links of the week for your amusement, bemusement and, erm, c-musement as well. I go the extra letter for my readers...

    Here's what happened on Tech & Gadgets this week:

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    Tech quiz of the year 2007

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    Santa's Selection: PlayStation 3 Games

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    Games of the year 2007

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    Underrated: Mouse

    mouse_off 
    Mouse off: From Revolution to Sidewinder

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    Battle: Pick your game of the year

    The pick of the week

    Let's start with our flashgames - I'm going for a festive yet occasionally retro approach this week - starting with the ageing but still addictive Yeti games' Smack the Penguin. There's also the rather silly Longshot version. I started my penguin bouncing when I started this sentence and it's still going strong...

    A nice idea from mousebreaker, but I prefer Halifax's viral Grotto Defence.

    On the subject of great flash games- The Guardian's ever-entertaining Keith Stuart gave us his pick of the flash games that mimic full price games. It was a good week for the paper, I reckon, and it's worth checking out Web Breakout and an article on the success of Assassin's Creed.

    Cars Editor Henry Biggs sent me this link: Buy a flux capacitor

    One of my picks (and blurb) got on the Albums of the Year over at MSN music! Radiohead - In Rainbows

    Story of the week by a country mile is Burnley FC's Blimp being cut loose on its debut.

    I don't know if Darth Vader feels blue is an old vid - but I only saw it this week and I love it.

    Just for a change, Yahtzee's hilarious review makes the cut: this week Guitar Hero III gets shredded

    Ahhhrgh - giant spider attacks space shuttle

    w00t - the Beeb looks at gamer jargon. Still no pwn - booooo!

    Flipping 'eck Tucker - Coops, our TV ed, does Grange Hill.

    The new Indiana Jones poster arrived and Ed was, erm, underwhelmed

    indy-1sht-tsr-drew_72DPI

    And finally: Lee Harvey's quirky blog covered the Wacky Warning Label Contest



    Facebook: 'Is' this a sign of the times?

    If a Victorian gentleman opened one of today's papers he would no doubt be fairly flabbergasted by what he found, but even someone from 10 years ago would be forgiven for wondering just why there is so much fuss about an internet site allowing people to write a short description of their state of mind without the word 'is'

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    I am of course talking about Facebook's decision to drop the long lambasted 'is' from its status allowing people the freedom to describe what they want.

    Previously the status was coded to say 'Patrick is'* but that, it seems, is no longer the case.

    DSC00175 Some 67,000 people, basically a good Premiership football match turn out, grouped together to demand the removal of the 'is' and it appears to have worked.

    Saying that, Facebook is yet to completely confirm that this is the end for 'is' but many UK users now have all the freedom in the world. If they want to consider, desire or any other verb then it is up to them.

    I have to confess I am a little troubled by the decision. If we allow this kind of thing to carry on we are in danger of living in what I will call a 'democracy' where people are allowed to make their own minds up about things.

    How dangerous is that?

    No, far better to constrain everyone with 'is' and take away some of this strange and unnecessary freedom that, let's face it, can only confuse people.

    I mean, how much more effort will it take people to come up with descriptions? Businesses have already complained about the amount of time their staff waste on social networking sites and I now envision thousands sitting in their offices staring blankly at their screens waiting for inspiration to strike.

    Already, some anarchists are using words like 'ain't' and 'believes', and I wager, before the week is out many more will fall to this temptation.

    So I hereby call for the return of the 'is'. This world is complicated enough, without sweeping changes like this.

    No wonder the papers are in a tizzy...

    *Obviously if you weren't called Patrick this would differ - but I'm relatively secure in the fact that you worked that out. Which begs the question why even bother writing thi...

     

    December 13

    Exclusive Need for Speed: ProStreet footage

      
    Video: MSN Need for Speed: ProStreet


     

    Revolution to sidewinder: Mouse off

    If I added up all the money that I had spent on mice (mouses?) for computers in the last decade it would probably scare me, but since moving into the Tech & gaming 'sector' I've been fortunate enough to get quite a few sent through for my perusal.

    DSC00174_fixed

    In what amounts to a sad day, I have to send my Revolution back to Alienware which prompted me to choose another for my daily tasks. Laptop mice are all very well, but a meaty man-size mouse just seems more appropriate, so that narrowed my choice down to three. One of those is crap, which brings me down to a straight face-off between Microsoft mouses (mice?) - a bogstandard but ever-effective Intellimouse Explorer or the Sidewinder.

    underrated_mouse
    Underrated: Mouse

    Now you may wonder how this could even be a decision - the sidewinder is a fairly expensive gaming mouse with removable weights, on-the-fly sensitivity changing and an eerie red light ('is that a Knightrider mouse?' asked a colleague). But to be honest I picked it up once at launch and hated it immediately and have been putting off actually giving it a chance for an age.

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    But, even though it looks like a stray Tron prop that was rejected for being too blocky, despite the fact that you can't easily lift it up from your mousing position and an unnecessary sharp edge where one of my fingers sit in less than six hours I've found myself liking the Sidewinder.

    Okay, I've missed the free-spinning mouse wheel of the sublime (and striking) Revolution, and I still find myself thinking fondly of my Habu safely sat on my mousemat at home - but the Sidewinder is actually really satisfying to use.

    Why? It just seems accurate. it goes where you think it will with the minimum of fuss - it doesn't glide poetically like the Revolution or swoosh like a Habu, but it feels like it gets there quicker.

    And the buttons are great; again unfussy and, for want of a better word, solid.

    You know what: there's a lot wrong with the Sidewinder, but after using one I actually find that adds to its charm; it's the William H. Macy of mice; not great to look at and with plenty of flaws but always seems to give a great performance. I could talk about the rather pointless weightbox cable holder (surely once you've set the weights once you wouldn't carry the box with you just to weigh down your cable?) or the screen that tells you what your current mouse setting is (ugly), but, actually, it's won its place on my desk.

    But when I get hold of another Revolution it could prompt a rethink.



    Battle on for Game of the year

    With my games of the year 2007 article proving popular and controversial, I was mulling over when to create a poll that let people vote on what game they thought should be crowned the best of 2007.

    But by a happy coincidence one of our tech team mailed me to tell me that one of the great features that we have but don't use called 'battles' because it had major performance issues was fixed.

    So, I thought, using the full extent of my animal cunning, why don't I set up a battle of the best games of 2007 from my list AND include all the ones that I have been harangued for not using (pffft Uncharted).

    And I did, and it's addictive. Basically it pitches two random games from the list against each other and you vote for the one you prefer.

    battle_Zeldavmario

    So in this tricky scenario do you go for iconic Zelda or even more iconic Mario?

    Anyway - only about 10 people so far have been looking at it, which means the votes are a little skewed. But that will remedy itself as more people get involved

    battle_scores_on_the_doors

    I mean  - come on - do you want Mass Effect to triumph over Half Life and SMG? Really??

    So go and cast your votes: Half Life FTW!

     


    December 12

    Can you beat the tech 2007 quiz?

    I've put the tech, gadgets and gaming quiz of 2007 up today. It's the time of year when virtually every editor has a lovingly* assembled quiz going up on their individual channels so it's a competitive market (you can't really have the whole home page of MSN dominated by quizzes).

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    The tech quiz of 2007

    I've tried to make mine a little more than just a deluge of unconnected questions by dividing it into rounds, but because I've got questions about gadgets, tech news and gaming I reckon it could be a little tough.

    We shall see I suppose.

    *ie they hated every minute of it


    December 11

    Xbox live movies downloads list

    I was lucky enough to be invited to the Xbox Live movies downloads launch yesterday and got the opportunity to watch the new Will Smith movie I Am Legend.

    I'd tell you about the film but NDA say no, so you'll have to wait until my review appears on MSN movies. The event itself was very good as a whole.

    I've already had an interview with Robin Burrowes that covered a lot of what the update entails, but the list of films available for download has been updated.

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    Film list update:

    Launch Films on Xbox LIVE Marketplace Video Store UK from today, 11th Dec

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    HARRY POTTER AND THE PHILOSOPHER’S STONE
    HARRY POTTER AND THE CHAMBER OF SECRETS
    ZODIAC
    MATRIX, THE
    MATRIX REVOLUTIONS, THE
    MATRIX RELOADED, THE
    OCEAN'S ELEVEN
    PERFECT STORM, THE
    SWORDFISH
    THREE KINGS
    TRAINING DAY
    FUGITIVE, THE
    RISKY BUSINESS
    SPACE COWBOYS
    EYES WIDE SHUT
    ANALYZE THIS
    DEMOLITION MAN
    EXECUTIVE DECISION
    LETHAL WEAPON 4
    LOONEY TUNES: BACK IN ACTION
    MARS ATTACKS!
    CLASH OF THE TITANS
    SUPERMAN III

    Additional Films coming to Xbox LIVE Marketplace Video Store UK before 7th Jan 2008

    TMNT
    WE ARE MARSHALL
    BATMAN & ROBIN
    BATMAN FOREVER
    BATMAN RETURNS
    WILD WILD WEST
    US MARSHALS
    DEEP BLUE SEA
    SPHERE
    UNFORGIVEN
    MAVERICK
    CONTACT
    CONSPIRACY THEORY
    OUTBREAK
    LAST BOY SCOUT
    MISS CONGENIALITY
    ANALYZE THAT

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    December 10

    Games of the year graphic

    About midway putting together the picture for my Games of the Year 2007 article I started wondering 'what the hell am I doing?'. Why? Because I had set out to photoshop together graphics from all 20 of the games I had selected into one mega slide.

    Now obviously this is not a minor undertaking; I'm no graphical artist but I do take a fair amount of pride in making the galleries and articles I put together look fairly professional - which means that sometimes sourcing and altering the piccies is time consuming.

    But with this one I really began to wonder - would anyone care if I just picked out a Super Mario Galaxy screenshot and resized it? Will anyone actually even notice that I have carefully cut out a football shirt, or blended in Alex from Half Life.

    And then it occurred to me - someone would. Me. Maybe it is a folly to put more work than necessary into something that could, feasibly, be done in 25 seconds, but once you go down that path where does it stop?

    Anyway - here, in all its glory, is the graphic for the game of the year slide. If you are an absolute genius you could pick out all 20 games, but it's not easy.

    goy2007

    And if next year's Games of the Year just has a screenshot from Metal Gear Solid or Grand Theft Auto IV then you know I've gone back on my principles and become a lazy old hack.

    I'm not ruling that out you know...

    UPDATE: Games of the Year is now up on the site, if you want to look at the 20

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    December 07

    Best links of the week

    So Christmas is sneaking up on us and looking shiftily at its list of who's been naughty and nice. I remember being told that the Christmas tree fairy was the one who told on us to Santa as a child - and I've always been suspicious of them ever since. Lurking around the tops of trees - pah! Who do they think they are?

    Anyway - I digress. I've got some awesome, entertaining and downright fun links for you this week, but as ever I kick off with a look at the T&G week in pics and links

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    Michael Marshall Smith: Why I love the iPhone

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    Santa's Selection: PC Games

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    Xbox team look to the future

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    Why UK Broadband speeds are a disgrace

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    The Tech quiz of 2007

    At least one of those is a blog exclusive!

    On to the best bit of the Friday links blog - the other links!

    Coolest links of the week

    Let's start with the rather spiffy new Grand Theft Auto 4 trailer. Is that Seth Green (aka Dr Evil's son and the werewolf in Buffy) showing off his vocal skills?

    I really enjoyed this article defending Bioshock from Eurogamer - but the comments are absolutely scathing and worth a read in themselves.

    Eddie Izzard's classic Death Star canteen sketch acted out in Lego - pure genius.

    James Hurley - our music editor - wrote a really good blog about Morrissey and the ongoing racism storm

    Hey Yahtzee's funny again - Assassin's Creed review

    I'm always certain that the last time I visited the completely awesome Snopes website they were declaring that Coca Cola had never contained cocaine - apparently that's changed. Maybe it's just my memory going...

    This website is oddly addictive

    A great spoof on old people's facebook

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    My flash game of the week - a festive-themed elf throwing game woo hoo!

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    World of Warcraft's Winter plans unveiled

    Christmas time in the land of Azeroth is always brilliantly done, and this year looks to be no exception with details of the Winter Veil 2007 emerging

    New features to Feast of Winter Veil 2007

    - The Preserved Holly that players can get from completing special holiday quests can now be used on flying mounts. This will temporarily turn their flying mount into a flying reindeer that trails sparkles as it flies through the air

    - Handful of Snowflakes – this is a new item you can obtain by /kiss –ing a Winter Reveler NPC. It will create a light snowfall above any targeted player.

    - Burning Crusade Holiday Bosses – as in past years, certain bosses will be dressed in a festive fashion and will drop seasonal hats when defeated. The holiday versions of the bosses will begin on Dec. 25 and end on Jan. 2. These bosses include:

    o Grand Warlock Netherkurse (Shattered Halls)

    o Grandmaster Vorpil (Shadow Labyrinth)

    o Exarch Maladaar (Auchenai Crypts)

    o Captain Skarloc (Durnholde Keep)

    o Nethermancer Sepethrea (Mechanar)

    o High Botanists Freywinn (Botanica)

    - Mechanotoy – This is a new gift that can be obtained from under the Winter Veil tree in Ironforge and Orgrimmar. It lets you summon a Mechanotoy non-combat pet to follow you around.

    Here are some Festive screenies to warm your cockles.

    Captain_Skarloc_3 Clockwork_Rocket_Bot_6
    Exarch_Maladaar_1Flying_Reindeer_5
    Grand_Warlock_Nethekurse_1high_botanist
    Nethermancer_Sepethrea_1Snowflakes_3


    December 06

    Is it 2008 yet?

    Now I've broken the back of Christmas I am now switching my focus to end of year content; gadgets and games of the year and a quiz.

    Writing quizzes is much harder work than you might think. Coming up with 10 questions is relatively straightforward, but much more than that and it's like chewing crackers - individually it's easy but taken in groups you dry up and, erm, crumbs...

    I had always intended to have a quotes round in the quiz, but finding out that there was a fairly strict word limit on our quiz template meant that I had to be a little more picky than I would have liked (I like what you say but can you boil it down to 10 words or less?)

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    Quite enjoyed doing the graphic for it though.

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    December 05

    iPhone love by MMS

    Earlier in the year I took the opportunity to interview author Michael Marshall Smith, ostensibly about his attitude towards technology in his books, but mainly about his novels and projects; past, present and future.

    This was something I enjoyed very much - as I freely acknowledge MMS has written not one but two of my favourite books of all time; his debut Only Forward and the truly memorable Spares.

    It was probably the best interview I have ever had the pleasure to do, and the tape had run out long before I stumbled out of the pub more than a little tipsy.

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    Anyway, I've stayed in touch with Michael since the interview and after a lengthy period of gentle ribbing about his obsession with all things Apple suggested that, if he wanted to get it out of his system, I'd quite happily publish his ode to the iPhone.

    About a week later he emailed me 1500 words of article with the proviso that he's completely understand it if I 'lob the lot in the iTrash'

    Needless to say that I haven't. Michael Marshall Smith: Why I love the iPhone is now sat proudly atop the site.

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    December 04

    Circular entertainment - I don't get it

    The R&D at Nokia are clearly a clever bunch but I'm not sure if it's my age or my lack of vision that is letting me down with their latest assumptions about the future of entertainment.

    "We think it will work something like this," said Mark Selby, Vice President, Multimedia, Nokia.

    "Someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file - the soundtrack of the evening - then passes it to another friend.

    "That friend edits the footage by adding some photographs and passes it on to another friend and so on.

    "The content keeps circulating between friends, who may or may not be geographically close, and becomes part of the group's entertainment."

    7152B3A83814A9E9A59E712F45F3

    Now, I dunno about you, but that sounds a) like a lot of effort and b) not really worth it.

    Maybe I'm just not part of the mediasharinggenerationTM but does anyone else think this is even likely.

    think it's more likely that someone will share video footage they shot on their mobile device of a night out with a friend, someone else will post it on YouTube with comments about what a pillock they look whilst they are dancing and someone else will dub in the Benny Hill theme tune.

    Maybe that's what they are getting at...

    December 03

    Massive gaming merger creates Activision Blizzard

    The gaming world has been stunned by the news that Vivendi’s gaming arm and Activision are to be combined in a projected $18.9 billion deal to form Activision Blizzard, bringing together the might of the World of Warcraft online business and Activision’s huge stable of major games.

    With the new publicly traded company forecasting a massive $3.8 billion turnover, Activision Blizzard may well be able to substantiate its claim of being the ‘world’s largest pure-play online and console game publisher,’ if the merger is approved.

    “This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector,” said Jean-Bernard Lévy, Chairman of the Management Board and Chief Executive Officer of Vivendi.

    “By combining Vivendi’s games business with Activision, we are creating a worldwide leader in a high-growth industry. We are excited about the opportunities for Activision Blizzard as a broader entertainment software platform.

    “We believe this transaction will create significant value for Activision Blizzard and Vivendi stockholders. In Activision, we have found a partner with a highly complementary business and strong operating team. Bobby Kotick and Brian Kelly are industry pioneers, well known for creating shareholder value.

    “The combined strength of the existing management teams at both companies will set the stage for further profitable growth of Activision Blizzard. We look forward to being an active and supportive majority stockholder in a company that is poised to lead the worldwide interactive entertainment industry in the years ahead.”

    The gaming industry is becoming an increasingly profitable industry, with a huge boom in online gaming and growing sales allowing gaming to vie with movies as the biggest entertainment industry.

    Vivendi are not technically buying Activision, but acquiring a majority stake in the newly formed company of Activison Blizzard, and it is this company that may well become the market leader in the industry, overtaking Electronic Arts.

    Vivendi are contributing its Vivendi Games division and $1.7 billion for a 52 percent controlling stake, paying $27.50 per share to Activision’s shareholders.